THE CITY OF CAMDEN
Governmental and Community Place Branding Strategy
THE CLIENT
Camden is the oldest inland city in South Carolina — founded in 1733, this town is rich in history that has been well preserved with a very uplifting approach. Camden is also home to the Carolina Cup, which is an almost century-old tradition of Steeplechase horse races; This annual ‘rite of spring’ has achieved premier social event status in the state, as crowds of 30,000 gather from across the world to the Steeplechase Capital of the World. Camden is a town distinctive for its unique history, equestrian culture, and the sweet-spot balance between a rural small town with an energetic and active community.
AWARDS
PITCH WEEK 2023
Received the Gold Medalist placement for Best Overall Pitch as well as an honorable mention in Best Deck Design during Anderson University’s Pitch Week Competition of 2023.
THE BRIEF
This brand strategy was developed as a place branding project with the goal of serving the city of Camden, South Carolina. A governmental and community strategy that was cultivated from inspirations of Camden’s history while being flexible for community growth. As a governmental brand strategy, it is important that the community the government is serving is at the forefront of our approach. It should be charming, affirmative, and uplifting.
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