AIRBNB HERITAGE
Campaign Strategy, Editorial Design, Website Design, Copywriting, User Experience
THE BRIEF
Airbnb Heritage is a new campaign by Airbnb that seeks to connect people with design history through the immersive experience of staying in homes that have historic roots or emulate stylistic movements of the past. Launching with a focus on mid-century modernism, a specialty publication is sent to users who book an Airbnb Heritage home. This publication highlights the stories of mid-century modern designers and Airbnb Heritage homes that align with various philosophies of mid-century modernism. This publication serves to make history accessible to Airbnb visitors by bringing design stories into the home.
AWARDS
EDITORIAL DESIGN COMPETITION 2022
First Place and Best Overall for the editorial concept and comprehensive campaign. Won as a team of four designers: Lindsay Blumenfeld, Jessica Jones, Emily Miller, and myself.
THE OPPORTUNITY
With Airbnb’s release of new filters for finding specific places to stay, our team discovered an opportunity to synthesize Design Homes and Historical Homes into one category - Heritage Homes. This group would host a variety of subcategories with more specific search options for users.
THE GREATER PURPOSE
Airbnb has always strived to create atmospheres of belonging across the globe. That is why Airbnb has partnered with the iconic Edith Farnsworth House to provide a platform to spread awareness and encourage action in protecting this iconic home. By booking and experiencing a Heritage Airbnb, not only are our users sharing a unique design history home, but a percentage of all bookings go towards preserving the Farnsworth House.
The story of the Farnsworth House and Airbnb’s partnership to help preserve it is featured in the publication.
I DO NOT OWN THE RIGHTS TO THESE IMAGES AND THEY ARE FOR CONCEPTUAL USE ONLY